A singer, a songwriter, and actor and a model those are a few of the things you can affiliate Chris Allure with. The New York native now 25 began making music at the age of 18, after a life long dream of showcasing the talent he always possessed. What first began as a past time eventually turned into the love of an art form. Being born to latin based parents gave him an upper hand over his peers. With the ability to write in both english, and spanish it is untold the amount of people his music can potentially reach. His fearlessness as an artist has given him the strength to explore every genre and differentiate himself from many other upcoming artists. Not limiting himself to one sound and or style gives him the ability to always keep the listeners on the edge of their seats. His hard work, dedication, and consistency has caught the eyes and ears of big named artists who have wanted him to write for them. Teaming up with Brandon Mills and Mills Prestige to further his career, he is now being represented by Giant Step. A company that markets Sade, N.E.R.D, Buffy and other big named artists, he is truly in the presence of greatness. His debut album "RadioActive" is sure to cause up a stir within the music industry. It will be available for digital download via his website www.thechrisallureeffect.com on August 30 (2011). Stay tuned and keep your ears open as Chris Allure says "we are all on the eve of greatness, so lets make history and not just witness it".