Unsigned Entertainment

Shipwreck started IN 1995, WITH A KAREOKE MACHINE AND SOME BEAT TAPES. It began in the ” listen to my demo” era, but I felt like I shouldn’t have to beg someone to listen to my music, so I set out to create an independent label. At that time that was still a innovative idea, but 11 yrs later , in a society where everybody raps and everybody has their own label, my dream has become somewhat of a cliché. I spent the last 11 yrs, learning the game and developing the shipwreck brand,
 
IN A OVERSATURATED INDUSTRY, THERE ARE 3 FACTORS A RISING COMPANY NEEDS TO ESTABLISH A FOOTHOLD: FIRST, IT HAS TO STAND APART; IN A INDUSTRY THAT EMBRACES REDUNDANT  hooks and recycled lyrics shipwreck strives to break the monotony by bringing new and creative ideas to the table.
 
In the ever rising sea of independent labels, an up and coming label has to stand out.. Consumers have so many choices its easy to get over looked. THE NAME SHIPWRECK WRECORDS ALONE IS ENOUGH TO CATCH SOMEONES INTEREST, UNLIKE “GET MONEY RECORDS” OR “BALLING OUT PRODUCTIONS” OUR INTENTIONS AREN’T THAT OBVIOUS. PEOPLE SAY THE NAME “SHIPWRECK….SHIPWRECK….I LIKE THAT”. THE NAME IS APPEALING, THE FACT THAT WE SPELL RECORDS WITH A “W” IN FRONT AND THE “SINKING SHIP” LOGO ARE SMALL CHARACTERISTICS THAT MAKE US STAND OUT.

In this new era of hip-hop consumers are no longer just buying the music, they’re buying the artists’ image. That brings me to the most important factor, you must stand for something. This is not the age of contradiction, when consumers purchase an album they’re buying stock in that artist or that company. You can blame the decline in album sales on consumers not wanting to stand behind an artist or company they think is suspect. At shipwreck we give the people something to believe in. more that just music we bring the total package.
 
Right now we are at the lowest level of this industry, but this is also the level where most major labels are losing the fight. We are at the street level. At this level, with the help of the internet, we are able to compete with larger companies and at the same time stand eye- level with our potential consumers, which enables us to build a solid fan base that most “fly by night” and “one hit wonders” wish they had.                          

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